Driving Better Faster Decisions.

PrismaStar’s® patented product discovery technology, AnswerOil®, helps retailers and manufacturers sell more products.

Interested? Learn more about AnswerOil
or try a Demo.

View Demo Try the Camera Selector demo now!

Innovation Awards 2009

PrismaStar are pleased to have been shortlisted in the Innovation in E-commerce category of Econsultancy’s Innovation Awards 2009.

PrismaStar Release Update

PrismaStar are proud to announce the completion of the Answeroil Product Selector integration with leading UK affiliate network, AffiliateWindow.
View the full release update here

Our Vision

PrismaStar was founded to fulfil a single mission: help people make Better, Faster Decisions. We’ve realised that vision with AnswerOil. AnswerOil heralds a revolution in the way customers find products and services: it drives more product page views and helps you make more sales.
Learn more about AnswerOil

Our Solution

AnswerOil flows with customers through the natural thought processes of the journey to purchase. AnswerOil’s adjustable, dynamic, real-time approach is designed for the way real customers make real purchasing decisions: a series of organic, ever-changing, pro- and re-active refinements and alterations until they’re comfortable – unlike conventional filter search, which forces users into a rigid, inflexible and unnatural linear thought process.
Learn more about AnswerOil

Our Customers

Read what some of our satisfied customers have to say about AnswerOil®:

"PrismaStar search software AnswerOil offers buyers and sellers what both are looking for: better results." - Robert Scoble
Prominent author and blogger, writing on his FriendFeed