PrismaStar Blog

(1)A recent Monetate survey has stated that 94% of businesses see personalisation as “critical to current and future success" Personalisation has proven to improve both customer experience and business performance, by remembering visitors preferen...

You may have noticed that many high street stores and supermarkets now offer complimentary Wi-Fi while you peruse the shelves. At first this was thought to be a foolish move by many retailers, as it offers buyers the option to “show room” and comp...

Our latest White Paper is now published- The Perils of Filter Search We have compared filter search tools for consumer usability from three of the biggest high street names in the UK, and the result can be found here See if you agree with the com...

There seems to be a fine and grey line between what is legal, and what is deemed ethical in the eye of the public. Google have again been in the press this week, and fined $7 million, for their Street View Service. The company are accused of collecti...

European Commission President has announced that The European Union and the United States will begin formal talks on a free-trade agreement. The annual trade between these two regions, the largest two economies in the world, is approximately £400 bill...

More encouraging news for the online retail sector reported this week in http://internetretailing.net. Here are a few key points from the article: “Online sales took off over Christmas, while business on the high street merely lived up to low expe...

Some people may be annoyed that the UK is becoming increasingly "Americanised", but with the UK now following America's trend on Black Friday super sales, most Brits will not care if it delivers pre-Christmas sales bargains. Black Friday is the day ...

We were interested to see the news in the press and general media this week that Windows Live Messenger, one of Microsoft's most popular features, looks like it will be terminated within the first quarter of 2013. This article posted by The Register...

Everything Everywhere (now renamed EE) launched its 4G mobile service earlier this week in 11 cities: Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton [1]. Rival networks Vodafone, O2 ...

Welcome news for the e-commerce sector in a recent article we came across, published by http://internetretailing.net/. Here are a few points from the article: "Online sales last month showed their fastest growth for more than a year last month, acco...